Social Listening
I have chosen to write about Dr. Squatch. It is and has been one the fastest growing men's soap and hygiene brands. I personally love this brand and knew I was going to write about it the moment I was told about this project. All over social media you can see many different mixed emotions about the brand and their products though most of them are positive. I love the brand's quality and their creativeness when it comes to their products and advertising. Dr. Squatch’s value proposition is offering high-quality, natural personal products specifically designed for men. The main focus in their advertisements is centered around the all natural ingredients they use. This separates them from a lot of big name companies that use cleaning chemicals and detergents. If you look across any of Dr. Squatch’s social media platforms, you’ll likely see their comment section riddled with positive and humorous comments from their followers. One...